TVS Motor Shares Decline Despite the Launch of the Updated Apache RR310

Shares of TVS Motor Co dropped over 1% to Rs 2,806 in morning trade on September 17, despite the company's announcement of the refreshed Apache RR310, now priced from Rs 2.75 lakh, reflecting a Rs 3,000 increase from its previous price.

The base model, available in Racing Red, does not feature the quick shifter. The variant equipped with the quick shifter is priced at Rs 2.92 lakh, while the Bomber Grey model with the same feature is offered at Rs 2.97 lakh, according to the company’s exchange filing.

The updated RR310 features significant performance enhancements, with the engine now delivering 38hp at 9,800rpm and 29Nm of torque at 7,900rpm, up from its previous 34hp and 27.3Nm. This increase in power is attributed to several upgrades, including a 13% larger airbox, a higher compression ratio, a lighter piston, and a larger throttle body—similar to the improvements found in the Apache RTR 310.

The updated Apache RR310 introduces notable features like a bidirectional quick-shifter and cruise control, though these are exclusive to the higher-end models. Design-wise, the bike maintains its fully faired, supersport aesthetic, available in Racing Red or the new Bomber Grey. It also offers four riding modes—Track, Sport, Urban, and Rain—tailored for different conditions.

First launched in 2021 with the Apache RR310, TVS’s 'Built To Order' (BTO) platform allows customers to personalise their bikes. The latest model offers two BTO kits—Dynamic and Dynamic Pro—and a choice of one colour option. As of 9:45 a.m., TVS Motor Co shares were trading at Rs 2,809, down 1.2% from the previous close on the NSE. Despite this dip, the stock has gained 10% over the past month.